Matthew Keff

Pie in the Sky considers the emotional relationships between people and things within the context of digital culture, questioning popular design tropes along the way. Anthropomorphic characters—hearts, stars, fruit, clouds, coins, beach balls, and more—fly and float, laugh and cry. Sound effects triggered at random create chance-melody. Items and effects are mixed up and abstracted in chaotic rhythm into a beat reminiscent of a carnival, traffic jam, or social media feed. Much of our digital culture uses gamified reward patterns to inspire user engagement; Pie in the Sky is both critical and celebratory of this behavior.

About the Artist

Matthew Keff uses game engines to play with emotional phenomena found throughout digital culture. These projects show themselves as interactive audiovisual works and graphics in various context via the Internet and physical installation. After studying Film and Video at the School of Visual Arts, Matthew has shown in venues throughout the world including Chromatic Festival Montréal CA, HereART New York US, A Maze Berlin DE, Arcadia Dundee SCT, and MoHA Austin TX.